Digital Files For Logos
As a Logo Designer it is important to be able to provide clients with the files they need for their new logo. Some designers choose to provide image based solutions which can create some impressive visuals but there are problems that can arise from an image based logo especially when it comes to resizing the logo.
The alternative to an image based logo is the more popular and reliable vector based solution for a logo design. Using professional design software such as Adobe Illustrator, logos can be created in a format that can be resized as necessary without any loss of quality. This is simply not possible with image based logos as images are not nearly as versatile when it comes to resizing. Images will distort when they are stretched which is not really an option if you require professional results.
Another issue that occurs from image based logos is larger file sizes when compared to vector based Logos. If you have an image based logo and need it to fill a large corporate sign or banner this can generate massive files sizes and this can cause problems for printers, designers, sign makers and vehicle graphic applicators that have to work with the artwork. Often the solution for this is to reduce the resolution of the image which results in a poorer quality image.
So for me creating a vector based logo and providing my clients with the vector artwork as well as image based files of the logo is the best option as this provides them with the original artwork that can be resized without a loss of quality as well as providing images that they can use as they please.
I would however be interested to hear from logo designers that choose to create image based logos and do not doubt that some impressive results can be achieved. So if you are a logo designer please add a contribution to the article by posting a comment and providing an insight in to your solution for logo artwork file formats.
