Why Use A Logo Designer?
With so many do it yourself online logo creation websites and software packages available one might question the need for a Logo Designer but in this article I will try to put forward a good argument for the necessity of a professional logo designer.
Reason Number 1: Real Creativity
Although template logo design software packages and online logo template sites have improved a great deal over the last few years they still lack the personal touch of real creativity. A logo should be unique to your business and communicate something meaningful about your business, this requires the creativity of a free thinking mind not an automated template based application. If for example you are an accountant and all you require is an image of some notes of money positioned next to your company name in a suitable typeface then the template based applications and sites might just be right for you but if you require something more original and unique with a concept that has not been used over and over again then you will probably need a designer as template based applications and sites usually only offer very obvious solutions and concepts when it comes to logo design.
Reason Number 2: The importance of being original when it comes to Branding
When it comes to branding a business a strong identity that is both original and recognisable is essential. Imagine if all the large mobile phone companies like O2, Orange, T Mobile, etc all used the same symbol within their logo! People would not know one company from another which would be a disaster from the start when it came to any of the companies trying to strengthen the brand of their own company.
You may think that the above only really applies to large corporations but small businesses depend on their reputation as lower marketing budgets mean that a small business really generates new business and survives on recommendations and keeping a good reputation. The need to be unique in the eyes of your clients and customers is very important when it comes to business.
Reason Number 3: File Formats
Often the logos generated by template based applications and sites are image based which is not so good when it comes to logos. A logo needs to be used at a variety of sizes from being very small on a business card to being very large on a banner, sign or shop front. This versatility can only be achieved with a vector based file that can be resized to almost any size without loss of quality unlike an image that will distort. A professional logo designer will be aware of this and should be able to provide you with the correct file formats that are essential for the development of a versatile business brand.
