A Logo Designer Or A Graphic Designer?
What is the difference between a Logo Designer and a Graphic Designer?
Clients have asked me before if I am a Logo Designer or a Graphic Designer and my response usually is that I am a graphic designer that specialises in the area of Logo Design. I do also complete other graphic design projects such as brochures, stationery, flyers, leaflets, etc but the majority of my time is devoted to designing Logos and developing identities for businesses usually based in the UK.
So can Graphic Designers provide Professional Logos?
Yep, they sure can. A graphic designer may not specialise in logo design but most can still create logos and provide them in the necessary formats. One thing I have noticed about general graphic designers though is that they sometimes provide image based logos which look great but this does cause problems when it comes to resizing the logo. A designer should always provide a vector based logo if the client wishes to use the logo at many different sizes. For more information on this please read my article on Digital Files for Logos.
Why Specialise in Logos?
If you are looking to get rich then logo design is probably not the most profitable area of graphic design as there is a lot of work that goes in to creating a logo and clients do not always see this so they often have budgets for you to work with. Large print projects like books and booklets however is probably a different story as clients expect that these items will cost more with all the pages. It would look to a client that they were getting more for their money if they have a booklet designed than just one single logo even if the same amount of time was spent on each of them.
The profitability from designing logos is also reduced now that there is such a great amount of competition within this area. This is not to say that you cannot make a living from logo design, I just think that there are other areas of graphic design that would possibly be more profitable. There is also more ongoing work from clients with design for print projects where as with a logo once the logo is done sometimes its all over if all they wanted from you was the logo.
So if you want to be a logo designer because you enjoy designing logos more than other areas of graphic design then go for it! You may not be rich but at least you will get to design the things you like to design the most 
