5 February 2010 0 Comments

How Long Does It Takes To Design A Logo?

A logo could be designed in as little time as 1 hour but this is usually quite unlikely as it usually takes a considerable amount of time to develop a logo from an initial idea through to the final artwork.

I believe that the most important stage of a Logos development is the time spent developing ideas on a sketch pad. It is very tempting to rush to the computer as soon as you have something scribbled out that works but if you try and develop six to eight good ideas on paper first this will make a huge difference to the level of creativity within your designs.

So How Long Does It Take To Design A Logo?

There is no precise answer to this question other than it will take a s long as it takes but this is not always possible for designers that have to meet tight deadlines. If you have to complete work within a restricted time I would advise a minimum of 2 hours for idea generation. This time is essential and will make a big difference to the end result and could even save you time if you can impress a client with a good concept from the very start. A further 2 hours should be allowed for generating the initial computer visuals and another hour to refine the details. If you are creating a number of concepts so as to give your client a choice then these times will be considerably longer. This probably sounds like you might be able to complete a logo for a client within 5 hours but this is usually not the case as there is often research to be done before the idea generation stage and there is also the many revisions to produce that a client is likely to request not to mention the time spent communicating with a client either by telephone, e-mail or in person.

Logo Designers often do not get the credit they deserve for the designs they create as people often see logos as simple graphics and they do not see the huge amount of time and effort that preceded a logo’s creation.

So How Long Does It Takes To Design A Logo? Usually Longer than anybody will give you credit for! :)

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