Logo-Designer.me

With so many do it yourself online logo creation websites and software packages available one might question the need for a Logo Designer but in this article I will try to put forward a good argument for the necessity of a professional logo designer.

Reason Number 1: Real Creativity

Although template logo design software packages and online logo template sites have improved a great deal over the last few years they still lack the personal touch of real creativity. A logo should be unique to your business and communicate something meaningful about your business, this requires the creativity of a free thinking mind not an automated template based application. If for example you are an accountant and all you require is an image of some notes of money positioned next to your company name in a suitable typeface then the template based applications and sites might just be right for you but if you require something more original and unique with a concept that has not been used over and over again then you will probably need a designer as template based applications and sites usually only offer very obvious solutions and concepts when it comes to logo design.

Reason Number 2: The importance of being original when it comes to Branding

When it comes to branding a business a strong identity that is both original and recognisable is essential. Imagine if all the large mobile phone companies like O2, Orange, T Mobile, etc all used the same symbol within their logo! People would not know one company from another which would be a disaster from the start when it came to any of the companies trying to strengthen the brand of their own company.

You may think that the above only really applies to large corporations but small businesses depend on their reputation as lower marketing budgets mean that a small business really generates new business and survives on recommendations and keeping a good reputation. The need to be unique in the eyes of your clients and customers is very important when it comes to business.

Reason Number 3: File Formats

Often the logos generated by template based applications and sites are image based which is not so good when it comes to logos. A logo needs to be used at a variety of sizes from being very small on a business card to being very large on a banner, sign or shop front. This versatility can only be achieved with a vector based file that can be resized to almost any size without loss of quality unlike an image that will distort. A professional logo designer will be aware of this and should be able to provide you with the correct file formats that are essential for the development of a versatile business brand.

As a Logo Designer it is important to be able to provide clients with the files they need for their new logo. Some designers choose to provide image based solutions which can create some impressive visuals but there are problems that can arise from an image based logo especially when it comes to resizing the logo.

The alternative to an image based logo is the more popular and reliable vector based solution for a logo design. Using professional design software such as Adobe Illustrator, logos can be created in a format that can be resized as necessary without any loss of quality. This is simply not possible with image based logos as images are not nearly as versatile when it comes to resizing. Images will distort when they are stretched which is not really an option if you require professional results.

Another issue that occurs from image based logos is larger file sizes when compared to vector based Logos. If you have an image based logo and need it to fill a large corporate sign or banner this can generate massive files sizes and this can cause problems for printers, designers, sign makers and vehicle graphic applicators that have to work with the artwork. Often the solution for this is to reduce the resolution of the image which results in a poorer quality image.

So for me creating a vector based logo and providing my clients with the vector artwork as well as image based files of the logo is the best option as this provides them with the original artwork that can be resized without a loss of quality as well as providing images that they can use as they please.

I would however be interested to hear from logo designers that choose to create image based logos and do not doubt that some impressive results can be achieved. So if you are a logo designer please add a contribution to the article by posting a comment and providing an insight in to your solution for logo artwork file formats.

This is the first post being added to Logo-Designer.me so I would think that if you are reading this you have probably found this post in the archives due to Logo-Designer.me being a new site and having zero visitors at the moment

Never mind, hopefully this should all change in the not too distant future. If however you do find this post please feel free to submit comments detailing the kind of articles you would like to see posted on this Logo Design Blog and I will do my best to provide something worthy of a read.